Around 9 months ago, Facebook officially introduced its new social search engine to the general public. With that statement, now 4 tech juggernauts already have their personal search engines like google. Google with its extensively-popular “Google”, Microsoft with “Bing”, Yahoo with “Yahoo!” and remaining however not least, Facebook with its newly-introduced “Graph Search”.
But what about Apple, the business enterprise that in the economic 12 months of 2012 made more earnings than even Google, Microsoft, Yahoo and Facebook mixed? Does this Cupertino-based totally tech large have any plan to comply with Facebook’s footsteps to launch its personal seek engine in the close to destiny?
How the Rumors Started?
Actually, the rumors approximately Apple’s seek engine have turn out to be vintage information in tech international. As a remember of fact, many famous tech news portals from TechCrunch, Mashable, and different websites, along with analyst Gene Munster believed that Apple’s personal seek engine become inside the making and might replace Google Search on iOS. Meanwhile, the writers at Forbes had been also sincerely vocal regarding this problem.
The signal of Apple getting rid of Google Search from iOS was regarded publicly whilst Apple decided to deprive Google Maps on iOS 6 and replace it with its homemade Apple Maps, which regrettably then have become a massive flop for Apple.
Although Google Maps then made it back once more on iOS 6 inside the shape of the app on iTunes, many humans believed that this may be the primary signal that Apple Search is heading to iOS each time soon. Unfortunately, we in no way heard about the existence of Apple’s search engine ever due to the fact.
But the rumors had been raised once more from the dead whilst Apple reportedly employed Bill Stasior, an Amazon’s government who had years of experience in seek engine global. He became assigned by way of Apple to address the development of SIRI. And at the start of this year, we additionally noticed Facebook introduce its modern-day Graph Search to the world (of Facebook).
So the question is, with Google, Microsoft, Yahoo, and Facebook having their own search engines like google and yahoo, will Apple grow to be the subsequent tech large to enroll in these BIG FOUR inside the search engine industry? What factors on the way to make Apple confident to build its own search engine for iOS customers?
1. Apple Could Have a Long Term Profit Machine
Okay, initially, through freeing its own seek engine, Apple can eventually have a complete control over its seek engine’s traffic and the most important, the advertising dollars, now not Google anymore. So absolute confidence that Apple will enjoy the incoming site visitors throughout the iOS atmosphere, which then can be channeled by Apple to its advertising partners or different departments that for positive will “print” more money for Apple.
And this means, within the long-term future, Apple will sooner or later have a much greater promising income machine than simply promoting products or iTunes contents, similar to what Google already has nowadays on its seek engine.
2. SIRI = Apple’s Secret Weapon
Let’s no longer neglect about SIRI, Apple’s maximum trusted private assistant on iOS. SIRI made its first debut on iOS around 2 years ago. In that long timeframe, this clever expertise navigator has been gathering a variety of users’ voice searching records via the iOS devices from all around the international.
SIRI may look inferior in its first debut, however if Apple could enhance this feature an awful lot even in addition, in particular, due to the fact SIRI has been taken over via Bill Stasior, then it wouldn’t be so unexpected if in the future, SIRI will be one of the maximum effective guns that Apple could use to collect more users’ facts to improve its search engine in the destiny, just like what Google has been doing in the past few years.
Three. Growing iOS Ecosystem = The Home of the Apple Search Engine
The different aspect so that it will probably convey extra guts for Apple to remove Google Search from iOS is the truth that Apple has been selling splendid quantities of iOS devices because the first iPhone turned into introduced to this world 6 years in the past.
Up till now, Apple has bought greater than 600 million gadgets of iOS gadgets inside the complete international. And the number should also be a lot larger if it’s mixed with the more modern fashions of iPhone, iPod Touch, iPad and iPad mini, plus with other Apple products. Well, this is loads, proper? It’s like the populace of one massive us of a.
Four. Apple Search Integrated with iTunes Contents
Can you consider that if Apple sooner or later launches a superbly usable search engine which could give correct and fast consequences to the users, plus can deeply integrate the searching outcomes with the contents to be had on iTunes, like apps, books, track, movies or TV series, there may be a huge risk that every one the customers inside the big iOS atmosphere will start searching Apple Search as a far greater dependable seek engine than Google.
Moreover, if Apple should improve its seek engine to become tons faster and greater correct than earlier than, it wouldn’t be so surprising if someday, the ones users could be greater cozy of the use of Apple Search on iOS gadgets than Google due to the fact except they’re already cozy with the Apple surroundings and services, in addition, they have invested lots on iTunes.
And if Apple can take the gain of having a big iOS ecosystem to drive or even pressure all of the iOS users to use Apple Search, then slowly however sure, the brand of Apple Search will begin turning into as massive as Google – of route most effective in Apple ecosystem, no longer inside the entire world.
5. Experts Will Help Improve the Apple Search Engine
Apple also can hire many tech engineers and even geniuses which can be properly-experienced in this search engine world to ensure that Apple Search or something it is going to be called, can provide accurate outcomes and brilliant experience to the users. And that is what topics lots.
And if Apple is involved its seek engine could be some other big failure similar to Apple Maps, then Apple can just hire ex-personnel from Google or Amazon, similar to what they already did these days to assist Apple restoration the chaos on iOS Maps and SIRI.
Given that Apple has a whole lot of cash to spend from its huge fat financial institution account, then it is not gonna be very hard for Apple to rent the proper people to increase its search engine. Even although Apple Search will no longer be as exquisite as Google (surely), particularly in phrases of searching effects and performance (sincerely), however at least, it is nonetheless flawlessly usable for iOS users. Furthermore, Apple Search will definitely enhance over the time.
Well, this is not going to be a smooth adventure for Apple due to the fact Apple obviously is not a professional in this enterprise. When it comes to internet seek engine, the majority will reflect consideration on “Google”, not Yahoo or Bing. It’s just like the emblem of “iPad” that is insanely popular and ridiculously makes many non-tech-savvy users call all drugs like iPad.
Google is the result of by no means finishing trends for lots a few years due to the fact that 1997. So Google has been round in this industry since like – all the time. That is something that can’t be completed overnight time. And Apple knows that. Apple isn’t stupid, proper?
It’s not possible if Apple desires to repeat the identical actual mistake much like while it launched Apple Maps on iOS 6. Let’s face the fact – Apple Maps became a large flop that had value Apple its credibility and integrity across the tech community (good day, that rhymes!).
Therefore, Apple may additionally need to take the shortcut with the intention to get the task accomplished. And it’s by means of acquiring the prevailing search engine enterprise and turning it right into an extra established and appropriate looking product in Apple’s “Midas palms”, similar to what Apple has done to iTunes, SIRI, and other received merchandise.
After that, Apple has to additionally shake fingers with Wikipedia, Yahoo Answers, Dictionary, Encyclopedia, Thesaurus and other massive records database websites around the net, in an effort to make certain that its search engine is nicely armed to compete with Yahoo, Bing and the most significantly, Google.
The Final Decision
But Tim Cook should additionally understand that Apple should not launch its search engine too early similar to what it did with Apple Maps. It’s genuinely obvious that Apple doesn’t need to be thrown once more with rotten tomatoes for the second one time by means of the whole tech network. Therefore, Apple Search has to be rolled out after it is perfectly usable for man or women, now not “Alien”.
Not to say, no one can avoid another humiliation just like what already befell on Apple Maps and SIRI, Apple has to willingly position the label “beta” on its seek engine to call. Although this circulate is actually towards Steve Jobs’ philosophy, that is without a doubt crucial to permit humans to recognize that Apple Search continues to be within the early degree, so such things as insects and mistakes might be familiar to peer.