Technology and the Future of a Real Estate Consultancy in India


When technology disrupts distinct industries internationally, the consumer in the property brokerage industry cannot be some distance from the back. Real estate was a few of the first marketplaces in India to draw and justify expert brokerage services. It took off in earnest because of the increasing desire to attach renters and homebuyers with applicable suppliers. Today, the actual property brokerage industry is on its next leg of evolution, leveraging the era as a competitive benefit. Indeed, the period is hastily becoming the key differentiator for actual estate experts across marketplace segments, especially the residential sector.

Getting ‘actual’ –

Let’s take an alternatively obvious example – ‘digital tours.’ Via this tech-enabled medium, real estate consultancies assist in searching for what you offer renters and traders to visually navigate the interiors of numerous properties on their computer systems or smartphones. True, Indian residential property continues to be a ‘touch-and-feel marketplace wherein private website online visits are more or less de rigueur.


However, presenting customers with a virtual tour of various options, whether beneath-production homes for purchase or provided flats to hire – is now a critical differentiator for actual property brokerages. Likewise, online domestic fairs – an ordinary feature of main assets consultancies and builders – have ushered in a completely new and convenient manner for customers within and outside India to sharpen up their shortlist of to-be-had alternatives while simultaneously making the most of the spot offers and discounts.

With the unexpectedly deepening Internet and cellphone penetration even into hinterland rural regions, the ‘digital’ area has emerged as a completely ‘real’ device to place the actual property in India today. As a logical step out of the swamp of large part unqualified belongings listings that formerly cluttered online belongings searches, actual property consultancies, and now leveraging era to offer curated and confirmed options with a wealth of helping records. RERA has made this system plenty less difficult, as properly. Waving the documents wand Another tech-driven evolutionary step to change the face of India’s belongings consulting enterprise within the not-so-distant destiny is the improved use of predictive analytics.


Such algorithms may be able to target customers with the precise properties they are searching to buy. Like e-trade portals, they are already producing personalized ‘desire lists of items people have expressed an interest in buying online. However, as automation and advances in generation redefine how specialists and buyers engage with real estate, it becomes more important than ever to supply the ‘revel in’ that gives shoppers the suitable ‘experience of various vibes and various alternatives online and to decorate their belongings purchase adventure universal.

You can be questioning if the title of a real estate representative is a significant one and if it suggests whatever is distinctive from the equal vintage certified real property agents with a vested hobby inside the fate of belonging. While it is genuine that everybody can name themselves a consultant, the term is not meaningless window dressing. On the contrary, for folks who take their real estate consulting business seriously, it represents a distinctive version, an exclusive method to actual real estate practice.

The first and most essential difference is objectivity. At the same time, an actual estate broker is usually paid contingent on final results. In other phrases, they get hold of a fee-a a true property consultant is paid entirely for their expertise. They haven’t any stake in the outcome. Salespeople are paid best for purchasing a result-a-sale. Real property specialists are paid for their professional advice and, by layout, don’t have any stake in accomplishing particular final results to a selected transaction. This makes them extra objective and inherently more trustworthy than traditional real estate salespeople. Even the most honest shop clerk will unconsciously try to steer you toward a sale. After all, it’s in which their pay comes from-from promoting! The representative is paid how different expert advisors or service experts like CPAs are, with a retainer, no matter the final results.

Experiential shopping is an essential facet of attracting customers in the latest retail world. Real property experts are now increasingly strained to identify tech-driven ways of handing over similar reviews to their clients. Breaking down barriers of mistrust, RERA has started the important work of bridging the chronic trust deficit among real estate customers and builders in India. The root reason for this deficit turned into manifestly overall performance-based – read delivery delays, incomplete or non-existent regulatory compliance of projects, and misleading or outright misleading promotions and promises. However, the trust deficit has also been a characteristic of the thick barrier builders erected among themselves and their clients. This barrier has seriously impacted their reputations for trustworthiness and responsibility.

Here lies a possibility for real property consultancies to interrupt the barrier and bridge the distance through the era that is going beyond lame bots seeking to emulate the ‘private touch’ on builders’ websites – as can be anticipated in today’s relatively tech-conscious market, without a lot of fulfillment. Instead, via the numerous new technology-enabled channels to be had these days, real estate consultancies can now carry clients in the direction of builders, letting them ask questions and clear their doubts in actual time and set up the connection and rapport that has thus far been missing from the residential belongings marketplace.

Using generation beyond the lead era, actual property consultants have steadily moved past the traditional ways of prospecting over the years. In reality, with the Internet starting up the marketplace in remarkable ways and taking a whole lot of the footwork out of locating asset options, as much as 70% of current actual estate consultancies’ prospects are today acquired through digitally obtained leads. As massive statistics and analytics emerge as greater integration with the assets brokerage enterprise, such consultancies at the moment are ‘cracking the code’ via lots of revolutionary approaches, such as Obtaining and feeding deal and bid facts into their business enterprise’s vital repository at the tap of a few buttons Instantly matching customers’ necessities with them to be had options Tracking points on projects’ creation progress and regulatory compliances in actual time as and sales figures point Not enormously, a whole lot of this work will occur on smartphones.

Brokers want to be closely tech-savvy to handle millennial clients who are virtual natives themselves and expect facts to alternate to appear speedy and seamless. By leveraging information and insights to answer clients’ queries within a count of seconds, agents can win and maintain clients at the pass. Innovative use of crowdfunding Crowdfunding may also become a brand new manner for actual real estate consultancies to feature value both to builders and their customers.

For instance, it can use the crowdfunding platform to elevate small amounts of money online from numerous donors to finance a developer’s task or assignment. Aggrieved consumers looking to get their ‘caught’ undertaking finished may additionally take the consultancy’s assistance with putting in an escrow account wherein the crowdfunded money gets deposited. When the project is complete, and a cooperative housing society is shaped, it could promote the greater gadgets within the task and share the profits with all such investors. Sounds a ways-fetched? So did cellular telephony or two decades in the past. In the state-of-the-art Internet-enabled age, the possibilities are ‘truly’ limitless.

Together with various apps to lead them to greater applicability to a target market that spends an awful lot of its waking hours glued to their smartphones, such technological advances will revolutionize nearly all actual property commercial enterprise elements inside Destiny. To be precise, they speed up the complete transaction lifecycle of residential real estate in India, at the same time as making the whole procedure more attractive and interesting for clients, builders, and consultants alike. Thus, technology is challenging the property brokerage enterprise, goading it into higher degrees of overall performance and praise – and, as is mechanically seen in the maximum of modern aggressive marketplaces, folks that efficiently trip and crest this wave of change will garner the all-critical first-mover advantage over their competitors.