We all know that a good property advertisement helps you attract potential buyers and fetch you better prices. Same holds for online house listing these days. A well-listed property with all the required details usually gets the maximum response and is sold faster than others. It is because the buyer can get a fair idea of what is being offered and what advantages he can derive from the deal.
A real estate listing is indeed the first impression the buyers have of you. And, as long as your property is priced right, described properly, and promoted correctly – you can make the best deal of your lifetime. So, if you have wished to sell your home for a long time now, here are a few tips to help you write a compelling listing and impress your customers –
- Think of a Catchy Headline
The first thing that sets your property apart from other sellers is the headline you use. You have to keep in mind that you have a single chance to get buyer’s attention and do everything possible for the reader to visit your listing page. Don’t use typical headlines as used in real estate ads. Use powerful, descriptive words to evoke a response to get noticed.
- Use a Relevant Opening Statement
Time is money, more than money. You only have a few seconds to get the attention of the buyer and make him take action further. So, make sure you get to the point straightway in the first few statements. Understand a general mindset of buyers and mention the information that they would probably ask. Tell them what unique features they will get for an immediate positive impact.
- Write an Accurate Description
Well, this does sound like a no-brainer but the sellers at times, ignore it purposely or unintentionally. Usage of words like ‘mansion’, ‘huge’, or ‘stupendous’ in a listing that shows a barely 1000 sq. ft house is misleading. Also, saying that your home is in great condition when there are leaking pipelines and a rotting deck is clearly dishonest. So, own up the flaws. Either pay for the repairs yourself or at least offer suggestions to fix them.
- Choose Realistic Adjectives
Boasting about your average looking and a normal-sized property is not the way to go. I have seen many sellers going crazy with the words they use in the details of their property. It can be seen that they are trying too hard or distracting buyers from reality. Remember, you have to be creative and paint an interesting picture of your property, but not mention something that sounds too good to be true.
- Conclude with Call-to-Action
Your potential buyers must know when and how to act to take the deal towards the next step. You can convey a sense of urgency to sell (if there is one) but don’t hype if you are actually open to wait for more buyers to enquire. Make sure you mention your phone or email address at the end of the listing so that people recognize that you are not playing around.