If you have not thought about having a website for your business, then you are missing a very important aspect that could help your business grow exponentially. It is possible that your numbers are diminishing and could be, it’s your competitors that are taking advantage of your ineptitude. Your business website is what establishes your online presence while opening it up for numerous profitable opportunities. You could also be having a website but your domain name is not easily found online.
That means there are mistakes you need to avoid when choosing a domain so that you’ve got the best that will rake in traffic.
Going wrong on the TLD
The part that comes after your domain name is the Top-level domain name (TLD). For most site owners, dot.com is the preferred TLD. In fact, research has shown that almost two-thirds of the websites have it as their preference. When you choose the wrong TLD, the consequences are far-reaching. Therefore, you must be very careful about the choice you make. If for instance, your business is located in Chicago and you want to offer your products or services in the global market, then you’ve to choose a generic TLD like .com. If you make a mistake of using a cc TLD, then you will be limiting your business to the country of your TLD.
Other website owners may want to save on a few bucks and therefore choose a new or a weird sounding TLD. It may be cheap to acquire but it may take time before online visitors identify you.
Mistake 2: Being unmindful on spellings
Why complicate things when you need numbers to visit your site? Avoid as much as possible, names that your customers will find difficult to spell. In fact, whenever a customer spells your name wrongly, they could land your competitor’s website and therefore you lose potential customers. For instance, avoid words that have different spellings like Color (American Eng) and colour (UK. Eng). Look for words that are clear in meaning and ones that cannot be shortened.
Mistake 3: Picking a domain name that is similar to another
When you have not done enough research on domain names, you will most likely end up with a name that is similar to your competitor’s. This can be detrimental to your business. IT would mean that customers looking for your website will land on your competitor who has a similar domain and therefore you lose potential customers.
Mistake 4: Choosing a domain name that is too long
There is no limit as to how many characters you need for your business name. However, when it comes to a domain name, you need something that is easy for the visitors. No one would want to strain when reading your domain. Keep it as short as possible. If you want the domain to match your business name, which is very long, then you can try abbreviating it to reduce the characters.
You don’t have to spend on a domain that that will backfire and cost you dearly. That is why you need to buy domain services from reputable domain expert who will ensure that you’ve got a domain name that‘ll help in your marketing endeavors.