Top four SEO writing and blogging myths
We live in an era of technology where almost every business has an online storefront. As a result, the competition is quite stiff, leaving every business owner who wants to remain relevant, attract new clients, and retain them with no option but to employ various SEO techniques for their website. Writing and blogging are among the most popular SEO strategies among business owners. However, while it has proven to be incredibly beneficial to most businesses, many myths about this strategy tend to mislead most new business owners. Here are some of the most common myths about writing and blogging for SEO to ensure you don’t fall prey to such lies.
Writing and blogging only work for big companies.
Most small business owners refrain from starting an SEO writing blog because they feel they are not big enough to get positive results from blogging. Even though it is true that big companies often tend to rank higher on search results, note that they don’t rank highly because they are big but because they are more authoritative. When shopping, you will go to a shop you think has what you need and one you believe has the best customer service. Like you, most search engines are often selective with the information they display on their search results. They will only show data from sites that contain a lot of useful information for internet users.
Blogging is one way to create a site with quality information for current and potential clients and other areas. Such companies boast the tools and resources to develop authoritative blogs that other regions also link to, explaining why they are always at the top of search results. However, the good news is that the internet provides an equal playground for all business owners, as the tools used to create better blogs for SEO are similar. Like the more prominent firms, this means you can maximize the same tools to make your website’s blogs more authoritative. Therefore, it’s not a matter of the business size but of authenticity.
Longer posts equal better rankings.
Again, while there is some truth in this, long-form content doesn’t always equal better rankings. Why? First, it’s important to note that internet user clicks on your blog not for length but because they think it has quality information they could use. Secondly, Google does not use the post length as a search ranking metric. Instead, it also considers the quality of the blog’s information.
Finally, some internet users hate long blog posts and skip one as soon as it comes their way. Therefore, even though they are beneficial and you should include them in your SEO writing strategy, long-form blog posts don’t guarantee better or higher rankings. In other words, while they are a vital part of any SEO blogging strategy, you should not stack your site with long blogs only. Instead, ensure you include even short-quality ones to attract and retain long and short-form content lovers.
Guest blogging is dead.
This is yet another SEO blog myth that we need to debunk. Guest blogging is as alive as it was a decade ago. The only difference is that unlike a decade ago when you could guest blog for anyone, you need to create high-quality content for another blogger or website relevant to your niche for this SEO strategy to work today.
SEO writing isn’t necessary if other SEO strategies are working for you
SEO is a blanket term for a diverse array of techniques. From social media marketing to link building, there is much you can do to optimize your site. Some preach that you don’t need to create an SEO blog for your site once you work on the other areas.
However, you do! If you can’t depend on SEO blogging alone to improve your rankings, it’s the same way you can’t rely on the other strategies alone. SEO techniques are meant to complement each other to help improve your rankings. Therefore, writing for SEO is as crucial as social media marketing and needs to be part of your SEO strategy to get positive results.