We live in an era of technology where almost every business now has an online storefront. As a result, the competition is quite stiff, leaving every business owner who wants to not only remain relevant but attract new clients and retain them no option but to employ the various SEO techniques for their website. Writing and blogging are among the most popular SEO strategies among business owners. However, while it has proven to be incredibly beneficial to most businesses, there’s an abundance of myths about this strategy that tends to mislead most new business owners. To ensure you don’t end up falling prey for such lies, here are some of the most common myths about writing and blogging for SEO.
Writing and blogging only works for big companies
Most small business owners refrain from starting an SEO writing blog as they feel that they are not big enough to get positive results from blogging. Even though it is true that big companies often tend to rank higher on search results, note that, they don’t rank highly because they are big, but because they are more authoritative. When at shopping, you will go to a shop you think has what you need, and one that you believe has the best customer services. Just like you, most search engines are often selective with the information they display on their search results. They will only show data from sites that contain a lot of useful information for internet users.
Blogging is one way to create a site that has lots of quality information for current and potential clients as well as info that other sites Such companies boast the tools and resources to develop many authoritative blogs that other sites also tend to link to, which explains why they are always at the top of search results. The good news, however, is that the internet provides an equal playground for all business owners, as the tools used to create better blogs for SEO are similar. This means that you, just like the more prominent firms can maximize on the same tools to make your website’s blogs more authoritative. Therefore, it’s not a matter of the business size but a matter of being authentic.
Longer posts equal better rankings
Again while there is some bit of truth in this long-form content doesn’t always equal better rankings. Why? Well, first, it’s important to note that the reason an internet user clicks on your blog is not for its length, but because they think it has got quality information that they could use. Secondly, Google does not use the length of the post as a metric of search ranking. Instead, it also considers the quality of the info provided by the blog.
Last but not least, some internet users hate long blog posts and will skip one as soon as it comes their way. Therefore, even though beneficial and you should include them in your SEO writing strategy, long-form blog posts aren’t a guarantee of better or higher rankings. In other words, while they are a vital part of any SEO blogging strategy, you should not stack your site with long blogs only. Ensure you include even short quality ones so that you can attract and retain both long and short form content lovers.
Guest blogging is dead
This is yet another SEO blog myth that we need to debunk. Guest blogging is as alive as it was a decade ago. The only difference is that unlike a decade ago where you could guest blog for anyone, for this SEO strategy to work today, you need to not only create high-quality content but also create content for another blogger or website relevant to your niche.
SEO writing isn’t necessary if other SEO strategies are working for you
SEO is a blanket term for a diverse array of techniques. From social media marketing to link building, there is just so much that you can do to optimize your site. It is in respect to this that some people out there preach that once you work on the other areas, you don’t need to create an SEO blog for your site.
However, you do! Just like you can’t depend on SEO blogging alone to improve your rankings, it’s the same way you can’t rely on the other strategies alone. SEO techniques are meant to complement each other to help improve your rankings. Therefore, writing for SEO is as crucial as social media marketing, and it needs to be part of your SEO strategy if you are to get any positive results.