EPublishing – Threat or Opportunity for Traditional Printers


iPads, iPhones and the glut of diverse tablet devices presently hitting the market are changing the manner many humans look at publications. An increasing range of people is locating that the usage of mobile gadgets to access a wide range of material (regularly even as commuting) is more convenient than magazines, newspapers, and other conventional print media. The wonderful display screen resolution has promised to make the iPad the new medium for analyzing magazines.

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For a few printers and publishers this previously inexperienced fashion is a supply of issue; even worry. But is that this fear nicely founded? Was the preliminary buzz across the iPad and magazines only a fad? Is this a threat or possibility to the print enterprise?

After all, there appears to have been a downward trend in iPad mag subscriptions after the initial frenzy. When Wired launched their iPad mag in June 2010, they bought greater than a hundred,000 ‘copies’. But extra currently it has been mentioned Wired’s iPad mag simplest sold a mean 31,000 copies in keeping with the month in Q3/10. Falling in addition to 22,000 and 23,000 for October and November respectively. Vanity Fair fared no higher and has visible declines in iPad sales from 10,500 in August, September, and October to 8,seven-hundred copies of its November trouble. Glamour dropped around 20%, Men’s Health has experienced a 28% drop and GQ has lost customers. Fewer and less human beings appear to buy virtual magazines for the iPad.

So is this a sign of the destiny? Does it suggest printers and publishers need now not worry? With the glut of tablets and smartphones expected available on the market in the near future and the reducing entry price, I am certain there may be a long-time period future for ePublishing. And for printers and publishers with vision, ePublishing should be seen as a manner of complimenting their ‘ink-on-paper’ publishing – it is a risk to get in advance of competitors, to take gain of lower distribution fees, boom attains and creates new sales streams.

1. Provide a hyperlink to a PDF record from a present internet site. Most tablet gadgets have the capability to easily download and look at PDF documents, so this is an easy approach if people are already touring your website.

2. Make your PDF downloadable from the Apple iTunes keep an “App”. There are many alternatives for converting a PDF file to a “page flipper” app, which may be indexed on the iTunes store. While this will offer a degree of marketing publicity, it’s far uncertain how a lot gain this presents as it can wander away most of the two hundred,000 games and other apps in the iTunes Store.

To listing applications on the iTunes keep, it’s far necessary to open an account with Apple, which includes sending numerous paperwork and employer details to Apple.

One downside is that programs for iPad and iPhone devices will now not run on non-Apple gadgets. This is an extreme difficulty if one considers the range of vendors and projected growth for Android-based totally phones and capsules.

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3. An alternative to growing Apps is to submit e-books. Apple provides guidance on the way to do that. Their pointers are that if the text goes to be the famous person of your presentation use the ePub format, but if the format is essential then use pdf files. Both of them can be posted via the iTunes service as a digital eBook.

To list an eBook with iTunes, you want to open an account with Apple, and you want to get an ISBN quantity to your publication. This isn’t always an easy process. The essential benefit is that you may be listed as an ebook, rather than an App, and this could have credibility implications.

Limitations of Page Flippers, Unfortunately, most readers are skilled with the internet and are no longer happy with simple pages of text intermingled with photographs. They want sites that permit them to “do stuff”. They need to look at films, to search thru content, to access associated data, to “browse”, to discover prices and to purchase things they like, and to follow their whim. They often are not happy to just flip backward and forward through pages.

To meet those expectancies, an exceptional approach is required. While there are numerous possibilities, the most flexible and fee effective approach is to convert your utility to a “Web App”. In simple phrases, a Web App is an internet site that may be allotted or accessed as if it were an application jogging on the cell device.

Rather than being a simple “web page flipper” for viewing a PDF document, a Web App has the capability to contain greater functionality. Such functionality may be associated with improving the person’s revel in (for example inclusive of videos, menus, hyperlinks an interactive functions), or related to producing revenue from the report (focused marketing, or the ability to make purchases at once from in the publication), or related to providing a useful provider to the reader (calculators, get right of entry to information, Facebook connections, and so forth).

However, with the proper development tool you can flip your booklet right into a first-rate looking Web App with a degree of pleasant regular with your printed e-book(inclusive of a preference of up to three,500 fonts) – ‘re-purposing’ your layout and print attempt to multiple digital delivery systems such as the web, drugs and smart-phones using various operation systems (eg Apple iOS, Google Android, Windows Phone), and additionally from the Internet.

With an approach that ‘goes beyond page flipping,’ you may reap huge industrial blessings including accelerated sales possibilities, as an example: a. Regionalise advertising ie provide advertisements unique to the area the man or woman is getting access to the publication b. Introduce a “click via” fee machine for advertisers. When a reader clicks on a selected advertiser’s access, you’re able to fee for this (just like Google Adwords) c. Place simplest a short model of your book online to entice readers to i. Subscribe to the broadcast model, or ii. By setting the ebook behind a price gateway, have readers purchase the current online guide or subscribe to destiny on-line versions.

Maintain high-quality ‘look and feel’ of your book With the ever-growing array of electronic gear on which human beings are having access to the internet, it is crucial that first-rate guides be provided professionally. What may also appearance remarkable on a laptop display screen from an internet site will now not translate to an effortlessly regarded presentation on a smartphone or pill.

Speed Matters And, it is not enough nowadays just to provide an App or a Web App that conforms to the layout and marketing view of the mag.

Users are becoming increasingly worrying. Marissa Mayer, Google VP, has said that their trying out has proven a “half of 2d put off [in page loading] prompted a 20% drop off. Half a second put off killed person pleasure”.

Pages want to load quickly to provide users that ‘on the spot-on’ revel in. It is not any use having the first-class looking mag web page which takes 2 minutes to load up – there won’t be absolutely everyone there to study it. The current load instances of the ‘The Daily’ iPad app is a great example.

Use new media Today, publishers and printers have the option to go virtual or ‘ink on paper’, but many are selecting a collaborative method, still handing over traditional print, but complimenting it with amazing digital variants.

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With your online version of your book, look to embed video and audio documents on the repurposed website. This makes the media come to life and gives a rich multimedia revel in if the writer desires to accomplish that. This gives the publisher the possibility to develop revenue streams using classified ads embedded inside the new media. Most importantly this new media must be brought the usage of an era that ensures compatibility with the extensive form of structures including Apple iOs which are unfriendly to flash, and non-Apple gadgets.